Tree of Life
The Leila
MENA Star·Morocco
Rising Moroccan world-fusion star. 'Aliyah' reel hit 112K likes March 2026. Festival Gnaoua 2025 + Fira Mediterrània 2024.
SocialSocialHow much marketing reach the artist brings on their own — higher = bigger audience already warmed up to the booking.Audience strength across the artist's social + streaming presence.
What it means for booking:
Higher score = bigger built-in audience, less marketing lift needed to fill the venue.
How it's calculated:
· Weighted sum of follower counts on Instagram (×1.0), YouTube (×1.2), Spotify monthly listeners (×1.5), TikTok (×0.7), Facebook (×0.6)
· Log-scaled against a 5M ceiling so 100k followers ≈ 60, 1M ≈ 80, 5M+ ≈ 100
· If no follower data is available, falls back to fee-tier (Indie 25 → State 95)
68/100
Stage provenStage provenHow battle-tested the artist is at festival scale — higher = lower production risk.Festival + venue CV depth.
What it means for booking:
Higher score = the artist has played stages of similar scale already, so production risk (timing, rider, crowd handling) is lower.
How it's calculated:
· Base = 14 × number of items in their tourCv (capped at 100)
· +8 per prestige marker found: Olympia, Grammy, UNESCO, Royal Albert Hall, Lincoln Center, Expo 20XX, Kennedy Center, Mawazine, Timitar, Essaouira, Nobel
· Floor of 30 for catalogued artists with no listed CV
36/100
MENA fitMENA fitHow well the artist resonates with a MENA / GCC audience — higher = warmer cultural welcome.Cultural + linguistic + GCC programming fit.
What it means for booking:
Higher score = the artist speaks to MENA audiences (language, lineage, or prior regional touring), so the booking carries cultural resonance, not just curiosity.
How it's calculated:
· Base 30
· +30 if Arabic / Darija / Hassania / Khaleeji speaker
· +25 if already active in UAE · +15 if active in KSA
· +15 if home country is in the MENA region
· +10 if their lane is Sufi/Sacred, Andalusian/Malhoun, Classical Arab/Tarab, Gulf, Gnawa, Levantine, or Egyptian
75/100
Fee tierFee tierWhere they sit on the budget ladder — higher = more expensive (planning hint, NOT a real quote).Relative booking-fee weight on a 100-point scale.
What it means for budgeting:
Higher score = the artist sits in a more expensive bracket. Use this for early go/no-go budget triage, then chase a real quote from their management.
How it's calculated (fixed from artist.feeTier):
· INDIE = 20 · MID = 40 · UPPER_MID = 60 · TOP = 85 · STATE = 100
40/100
ReadinessReadinessHow quickly you can realistically lock them in — higher = faster turnaround from outreach to signed contract.How quickly the artist can realistically be confirmed for a date.
What it means for scheduling:
Higher score = the artist's diary + management chain are quick — you can go from "we want them" to "we have them" inside a few months. Low scores mean it takes a year+ to lock the date.
How it's calculated (fixed from artist.leadTime):
· FAST (< 6 months) = 95
· MEDIUM (6–12 months) = 65
· SLOW (> 12 months) = 35
95/100
